Friday, August 27, 2010

Update to Google Keyword Policy in Europe

Google has announced on 4 August 2010 a change to its keyword policy in Europe meaning that as of 14 September 2010 they will introduce a notice and take down procedure. Complaints can then be made directly to Google and if Google agrees that they are valid, Google will remove the offending ads. This follows the recent ruling of the Court of Justice in the recent Google France joined Cases.

See new policy - Adwords Trademark Policy