How Can We Stop Phishing and Pharming Scams?

Both types of scams lead unsuspecting customers to give up valuable personal and financial information. Phishing e-mails entice users to a fake website where they enter personal data. Pharming pop-up boxes appear at reputable websites and hijack the user, who enters financial data at an illegitimate URL. U.S. companies lose more than $2 billion annually as their clients fall victim, and they’ve finally started implementing a number of countermeasures.